FREE calorie & protein calculator30 Ways in 30 Days · Free email courseFat loss & strength coaching

Tired of
starting again?

You've tried everything, yet you always end up starting over on Monday. You're sick of all the mis-information. You're busy and tired, and you just want results.

I built my coaching app to make it simple. Putting you in control, and giving you the tools and guidance to reach your goals.

Free calorie and protein calculatorFind your daily targets in 2 minutes

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30 Ways in 30 Days

Let's get back to basics. 30 days of quick-reads delivered to your inbox. Everything you need to know to lose fat and keep muscle, without starving or endless cardio sessions.

Jake standing on a fallen tree in a park with his two dogs peeking out from inside the hollow log — Dog dad 🐶

Jake on a forest walk carrying his young child in a baby carrier — Dad life

Jake with a group of clients at the start line of an obstacle course event

Jake and clients with medals after completing Race for Life — Client events 🏅

Jake mid bungee jump, upside down with a friend above a tropical beach — Never again ❌

Jake hiking down a mountain trail with snowy peaks and a glacial lake ahead — Wannabe explorer 🏔️

Jake leading a coaching session with a group in a gym studio — Started in 2012 📅

Jake coaching a client through a dumbbell floor press in the gym — Doing what I love 💪

15+ yearsHands-on coaching

HundredsOf success stories

1:1Real accountability

Hi, I'm Jake 👋

I know fitness has to fit
around real life.

I've been a qualified personal trainer and coach for over 15 years. I specialise in helping busy people drop fat and build lean muscle, by cutting through the misinformation, and teaching people how to take control of their bodies.

My favourite part has always been watching people succeed, being there for that moment where they realise they can actually reach their goals.

I'm a busy dad, balancing work, training, and self-development whilst trying to be the best dad and husband I can be, so I know how hard it is to keep all your plates spinning.

That's why I take a no-nonsense, evidence-based approach that works for real life. Life happens, and things change. I'm here for the bad times as well as the good, because that's when that extra support really counts.

If you're sick of being stuck, get in touch - I'd love to help you realise what you're capable of. If you're still unsure, I'm only ever a message away. I personally read and answer all messages - no AI bots here!

Hopefully speak soon
Jake

The Jake Jarvis Coaching Method

How I get you results
without you living in the gym.

45-minute sessions

Efficient, full-body strength sessions, so you can train and get on with your day.

Treadmill optional

Fuel, don't starve

Sustainable calorie and protein targets. We focus on fuelling you, not starving you. Daily chocolate allowed.

Food is fuel

Take your rest days

That's when your muscle fibres repair. You get stronger, and you burn more calories every day as a result.

Rest is part of the plan

Room for hormone dips

When your hormones drop, we can work within your maintenance calories. That extra wiggle room helps prevent bingeing when the cravings kick in.

Wiggle room built in

Your own coaching app

Everything in one place. See your tailored plan, track your training, find extra on-demand workouts, and get form checks and round-the-clock support from me.

Full app access

Check-ins your way

Weekly check-ins that work for you. Having a bad week? Let me know, we'll adjust the plan and crack on.

Phone, video call, voice note or message

The Jake Jarvis Coaching Ethos

Aim for progress,
not perfection.

Only have a couple of hours per week?No problem.
Want to have chocolate every night?Okay, let's plan for that.
Need more calories for the weekends?That's allowed.
Caved and had a takeaway?You're human, we can work with it.

Person training with focus and intensity in the gym

Your next step

Ready to stop
restarting?

Sign up for 30 Ways in 30 Days and I'll send you one quick read a day for a month. Small changes you can make around work, family and the odd takeaway.

One quick read a day
Free. No catch.
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30 Ways in 30 Days

I know fitness has to fitaround real life.

How I get you resultswithout you living in the gym.